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Qantas to Conduct an Evaluation of New Technology Allowing Customers to stay Connected Inflight
Sydney, 28 August 2006
Qantas said it would introduce new technology from early 2007, which will enable
customers to make and receive emails, SMS and calls via their own mobile phone
or personal electronic devices such as Blackberrys.
Qantas Group General Manager of Customer Product and Services, Ms Lesley Grant,
said the airline would evaluate the technology over a three-month period on a
Boeing 767 aircraft operating on Australian domestic routes.
"Qantas will be one of the first airlines in the world to offer this service."
Ms Grant said Qantas' research indicated that customers were increasingly demanding
the same range of services in the air as those available on the ground.
"We have asked our business travellers about the concept, the overwhelming majority
felt the service was a good idea, particularly email access. Most feel it will
allow them to use their time more effectively in-flight, as a flight for many
has become an integral part of their business day," she said.
"This evaluation is the first step towards building a product, which will support
our customers' business and communication needs into the future. It is a terrific
opportunity for us to work with our customers to shape the final product.
Ms Grant said Qantas will be actively seeking customer feedback to further refine
the airline's policy, which would include input on the protocols concerning use
of mobile phones in-flight.
Qantas has teamed with Telstra, Panasonic Avionics Corporation and AeroMobile
in the evaluation, to bring about a solution that will allow appropriate communication
devices to be safely used inflight and not interfere with the ground network.
"The service will be simple to use. Customers wanting to make or receive a call
or SMS require only a GSM phone and a global roaming account. While customers
wanting to send or receive emails would need a GPRS enabled device like a Blackberry
or an appropriately equipped laptop, Ms Grant said.
"The aircraft effectively operates as a single 'GSM country' in the sky, with
passengers using the service as they do now, when overseas".
Ms Grant said Qantas and its partners were working with the Civil Aviation Safety
Authority (CASA), Australian Communications and Media Authority (ACMA) and other
agencies to ensure the system operates in accordance with Australian regulatory
and legal requirements.
Issued by Qantas Corporate Communication (Q3469)
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on 0044 (0)207 861 2449 or Charlie Hampton on 0044 (0)207 861 2431 at Bell Pottinger Public Relations |